How to Add Emotional Value to your Offer

By Larry Dotson
Tuesday, July 6, 2004; 3:30pm EST

Your ad copy can trigger your prospects to become emotionally attached to your product. Emotion is a feeling or human reaction to an inner or outer event. People go from one emotion to the next all day long. Your ad needs to create an emotion that persuades them to buy.

Before you write your product ad you need to figure out which emotions will influence your audience to buy. You could imagine being in their shoes, survey them, interview some of them and communicate with them regularly.

There are many channels nowadays which you can use to communicate with them like e-mail, chat rooms, message boards, phone, instant messaging, video conferencing, etc. Once you know the emotions to
trigger you now have know how to deliver them to your prospects.

One of the best ways to trigger a particular emotion is by arousing your prospects imagination. For example, imagine meeting the person of your dreams. That simple statement can create mental movies that then create your targeted emotions. You can have them imagine the past, present or future.

Another way is to mention the targeted emotion in your ad copy. For example, remember a time you felt totally excited. Their subconscious mind will search for a time when they felt that way and then will eventually start reliving that emotion.

In conclusion, you want your ad copy to trigger emotions that persuade your prospect to buy your product. First, you must know the targeted emotions, then trigger your prospects imagination or memory to search for the emotion and finally they feel or relive the emotion and buy.

About Source of Article
� 2002 by Larry Dotson *FREE* eBook! "Hypnotic Sales Letters: 92 Hypnotic Sales Letter Templates!" Just add your product info and...BAM! You've just written a hypnotic sales letter in a few minutes! Visit my site to download it: http://www.ldpublishing.com/.