Google AdSense CTR Tricks
August 1, 2005
(PRWEB) July 24, 2005 -- An increase
in CTR can mean a lot to AdSense Revenue. To increase AdSense
revenue, either you have to increase traffic or increase CTR. If
somehow, you manage to triple your CTR just by tweaking the Google
AdSense code, that equals three times boost in your traffic. Here
are a few tips for increasing your CTR.
What Google AdSense Engineers say:
- An email conversation with a Google Engineer:
�Due to the dynamic nature of Google AdSense, fluctuations in your
revenue will occur. Your earnings will depend on a number of
factors, including the types of ads being served to your pages, the
cost per click or cost per impression of these ads, and your users'
click through selections. Regarding ad placement - the best ad
format varies from page to page. We've observed that, in general,
wider ads perform better because of their reader-friendly format. We
strongly recommend putting your users first when deciding on ad
placement. Think about their behavior on different pages, and what
will be most useful and visible to them. You'll find that the most
optimal ad position isn't always what you expect on certain pages.�
- Google Optimization Guide:
For example, on pages where users are typically focused on reading
an article, ads placed directly below the end of the article tends
to perform better. It's almost as if users finish reading and asking
themselves, �What can I do next?� Precisely targeted ads are just
like answering their questions.
https://www.google.com/support/adsense/bin/static.py?page=tips.html
What Webmasters have concluded
Webmasters have very diverse views on how to increase CTR. It
largely depends upon the keywords you are targeting, looks of your
website, the quality of its content, placement of AdSense ads, page
optimization and various other factors. Generally, AdSense blocks
wrapped between the quality content works the best. For the websites
having poor quality content, placing the Ads before the start of the
content works best.
If you develop a poor quality content website, it will likely give
you high CTR and clicks, but you will be getting low priced ads and
also nobody will like to add your url to their favorites. But if you
have quality content, that keeps the visitors glued, you may get low
CTR, but you will be getting high priced ads and regular visitors,
too.
Proper positioning of ads on your website has direct impact on your
CTR. Change the location of the ads and watch changes in your CTR
regularly. Try to locate the area of the page where the focus of the
visitor can be. Generally, AdSense ads near the quality content or
other crucial areas like navigation bar tend to perform better. But
it really depends upon the keywords you are targeting, and the
traffic you have. As the Google engineers say, more user friendly
ads, more widespread tend to do better than towers and others.
The Traffic
AdSense comes after traffic. No traffic, no AdSense. Take a great
care of your traffic. Your visitors expect some valuable information
from you. Make sure you are providing quality content to them. This
will increase your visitors� return back ratio. And only those
visitors will return who are lesser targeted to the content you are
providing. More targeted users mean more CTR. 85 percent of my
visitors add my website urls in their Favorites, and most of them do
return.
Install a Website stats monitoring software and regularly look at
your web logs, and get a handle on where your traffic is coming
from. Try to establish a pattern or relation between your AdSense
stats and your traffic stats, so that if there are any marked
deviations you can make a judgment on why there has been an
increase/decrease and what (if anything) you can do about it.
This will give you new ideas to develop traffic.
Experiments
Experiment and experiment a lot, till you are satisfied with the
tweaks you have done to achieve highest CTR. Track your page
performance by making channels of ads in your AdSense Control Panel
and experiment till you are satisfied with your CTR. Though, each
such experiment will make you loose money for a day or two, as
Google may take time to adjust with new changes, but it will be
beneficial in long run.
KeywordCountry (http://www.keywordcountry.com) helps AdSense
webmasters in increasing their AdSense revenue. KeywordCountry is a
library of 2.83 million Top paying keywords containing thousands of
niche keywords. For more tips and tricks on AdSense, subscribe to
KeywordCountry.com.
The source of this news release is
PRWeb. |
