The Usability Company and Web Analytics
Agency WebtraffIQ Partner
February 03, 2004
The Usability Company http://www.theusabilitycompany.com,
the UK�s foremost provider of independent, business focused usability
consultancy, and WebtraffIQ http://www.webtraffIQ.com, the web
analytics agency, announces a partnership to provide website owners
with a complete range of consultancy and analytic services.
London, UK (PRWEB) January 29 2004--The Usability Company http://www.theusabilitycompany.com,
the UK�s foremost provider of independent, business focused usability
consultancy, and WebtraffIQ http://www.webtraffIQ.com, the web
analytics agency, announces a partnership to provide website owners
with a complete range of consultancy and analytic services.
Website testing and analysis provides site owners with valuable data
on traffic patterns and user habits. This enables site owners to
develop their sites to ensure that the user experience is as intuitive
as possible.
The partnership combines best practices from both respective
industries, enabling The Usability Company and WebtraffIQ to offer
clients a complete suite of services. The partnership was formed after
the two companies worked together on a proposal for a best practice
organisation.
In partnering, WebtraffIQ which supplies analysis and consulting for
usability, has enhanced its offering by integrating the services of
pure play usability specialist The Usability Company. This allows
WebtraffIQ to increase its technical and analysis capabilities by
having specific input from usability professionals. The Usability
Company benefits from receiving specialist technology, knowledgebase
and skill-sets from WebtraffIQ. This enables The Usability Company to
deliver more quantitative and relevant accurate data to support
qualitative decisions for off and online measurement.
Marty Carroll, Director of Usability Practice at The Usability Company
explains, �Partnering with WebtraffIQ is consistent with our strategy
of demonstrating a return on investment in delivering usability
consultancy. The technology provided by WebtraffIQ perfectly
complements the consultancy services we offer to our clients�.
Marcos Richardson, European Director at WebtraffIQ comments, �We are
pleased that the partnership is such a logical and perfect fit. The
combination of services between The Usability Company, WebtraffIQ and
the recent Eyetracker http://www.eyetracker.co.uk partnerships
continues our development of the relevant emerging technologies and
skills required to offer a complete service for clients within this
rapidly evolving realm.
�With the increase in calls by government and the private sector for
the accessibility of websites for the disabled, careful attention to
navigation, efficiency and effectiveness of websites will be critical
for companies and organisations that want to stay ahead of the game.�
Richardson added.
This press release in available in PDF, plain text and Word formats.
Photographs are available of the spokespeople upon request.
About The Usability Company:
http://www.theusabilitycompany.com/
http://www.theusabilitycompany.com/news/index.html
The Usability Company is the UK's foremost provider of independent
usability consultancy on all digital interfaces to drive
effectiveness, efficiency and satisfaction.
Numerous clients have benefited from The Usability Company's expertise
in enhancing websites, applications and devices to provide a
satisfying experience for the end user while meeting business goals.
Current clients include Barclays Bank, Camelot, BSkyB, LG Electronics,
RNIB and Bradford & Bingley.
Time and again The Usability Company has demonstrated that with its
focus on the requirements of the business and the end user, usability
testing has a significant impact on the bottom line.
The company�s team of well qualified and highly experienced Usability
and Accessibility Specialists is led by Marty Carroll, the founder of
the UK Usability Professionals Association (UPA). Catriona Campbell,
Chairman & founder of The Usability Company is on the board of the
British Computer Society, HCI (Human Computer Interaction) Executive
Committee and was one of a panel of experts from voluntary, industry
and government sectors and academia that advised on quality issues for
the Office of the e-Envoy�s Quality Framework for UK government
website design.
About Eyetracker:
http://www.eyetracker.co.uk/eyetracker/home/whatibureau/default.html
The Eyetracker bureau service allows the tracking of both the
conscious and unconscious gaze movements of a subject/viewer on a wide
variety of mediums including; Web/intranet sites, Printed information,
including adverts and product packaging, Animations, TV, video and
film and Live events e.g. in-car simulation
Eye tracking helps to get a detailed understanding of the viewer�s eye
behaviour.
About WebtraffIQ:
http://www.webtraffiq.com
WebtraffIQ is a real-time visitor tracking and reporting analysis
product and service for business web sites and e-commerce enterprises.
The system has undertaken a four-year research and development-testing
period and is used by over 400 individual web sites.
WebtraffIQ provides a campaign tracking service which enables clients
to see how various online and offline marketing techniques are
working, in effect creating a rich picture of a web site's activities.
WebtraffIQ�s clients include: Business Link [Kent], City & Guilds,
Mando Group, Perceptor, Reuters, Royal Chartered Institute of
Surveyors [RICS], and Tiscali UK.
The Usability Company:
Funmi Tomisin on +44 (0) 20 7843 6703
Stephen Green or Daisy Dunkley-Clark at Midnight Communications [0]
870 458 4181 or Email: mailto:theusabilitycompany@midnight.co.uk
Elemental PR:
Tim Gibbon, Account Director, Elemental PR, Email: mailto:webtraffiq@elementalpr.co.uk,
Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 1308135, Website: http://www.elementalpr.co.uk
Address: Elemental PR Limited, Second Floor, 145-157 St John Street,
London, EC1V 4PY, England, UK
The source of this
news release is PRWeb.
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