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Articles |
How Publicity Gets
You into the Fast Lane
Abstract:
Many of us have the dream of saying good-bye to our day job and
starting our own successful home business. Dianne Beiermann did just
that. Dianne had worked for corporate... |
The Power
of Ezines
Abstract:
Free publicity is there for the
grabbing. All it takes is a little creativity and a powerful
ezine. Writing an ezine (commonly known as an email newsletter),
will assist you in building... |
Making Online
Testimonials More Believable
Abstract:
Ask people if they would e-mail a
picture with their testimonial. If they don't have one scanned
you could have them send their picture by mail and you could
scan it. This technique... |
How to
Build a Site The Media Will Love
Abstract:
From time to time, people ask me
how public relations has changed during the two decades in which
I�ve been seeking publicity. My answer: technology. Twenty years
ago, the... |
Present Your Product on a TV Show for FREE
Abstract:
Would you like to get your new or
existing Internet business moving nearly at the speed of light?
Do you know what is required to get your business noticed... |
Seven Deadly Sins of Selling
Abstract:
Sales effectiveness
research has shown that complete novices in sales who are taught
to use effective systems from the beginning of their careers
often outperform veteran... |
Building Brand
Equity One Word at a Time
Abstract:
Ah... advertisements, those wonderfully adorable little vignettes
that come to us at all hours of the day, seven days a week, fifty
two weeks a year. Seventy percent of them are... |
Fixing Bad Web Site Copy
Abstract:
Let�s face it � a lot of web pages
and web sites out there could use a little improvement in the
copywriting department! From boring prose to bad sentence
structure, from poor logic to... |
Hiring a GREAT
Copywriter
Abstract:
Hiring a great copywriter can be a
challenge. There are a lot of good writers out there. There are
even a lot of great writers out there. But a copywriter- a great
copywriter, does more... |
Search Engine Optimization - The Down and
Dirty Details
Abstract:
Today, being on the first page for
your most popular keyword phrase is like having the most
memorable prime time television commercial in 1973. Essentially,
that�s where the power... |
The Future of Advertising
Abstract:
Advertising is a medium that
constantly evolves. It changes with the times. It adapts to new
technologies. It is unrelenting in its desire to find new and
better ways to reach an ever-growing consumer marketplace... |
Business
Tactics and Techniques